Swat the Rooster: Genesis of the Agricultural Extension Program in Johnson County, Missouri

Editor's note
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Howard Rusk Long

The county extension program has an interesting and colorful history. This account features C. M. Long, the acknowledged founder of Farmhouse Fraternity, and his work in Johnson County, where he published weekly newsletters.

This book contains excerpts from his newsletters in the early 1900s. The excerpts include agricultural subjects from the beginning of Farm Bureau to the Boys' Acre Yield Contest. In drumming up interest for the contest, Long wrote: "Ask (farm kids) and they will not tell you that farming does not pay, for the elder of them already have their own bank accounts, and good substantial ones of three figures. I want to say the final aim of this work is not more hogs, better cows, bigger crops, but better homes, better children, children more in love with their life work."

Other subjects include "Results of Tomato Club Work Last Year," building emergency silos in the 1913 drought and the "Swat the Rooster" campaign to encourage the supply of infertile eggs.


  • Alfalfa
  • Bureau of Agriculture
  • County fairs
  • Cow peas
  • Extension history
  • Extension Service
  • Farmer's Week
  • Home economics conference
  • Land grant universities
  • Missouri history
  • Rural history
  • MU 
  • Women's auxillary


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