Marketing Strategies for Farmers and Ranchers

Editor's note
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This bulletin from USDA's Sustainable Agriculture Network (SAN) offers snapshots of the many alternatives to marketing commodities through conventional channels. Written for producers and the agricultural professionals who work with them, "Reap New Profits: Marketing Strategies for Farmers and Ranchers" offers practical tips on how to get started in alternative marketing enterprises, peppered with numerous examples of people using such strategies in the field. The bulletin describes how to break into farmers markets, establish pick-your-own operations and farm stands, begin entertainment farming, open a Community Supported Agriculture (CSA) farm, join or start a cooperative, sell to restaurants or through mail order and the Internet. The bulletin also lays out ways to direct-market meat and process and add value to farm products.


  • Farmers markets
  • Community supported agriculture
  • On-farm sales
  • Agritourism
  • Community-based farm tourism
  • Direct marketing meat and animal products
  • Ethnic markets
  • Value-added products
  • Sales to restaurants and institutions
  • Cooperative marketing
  • Campaigns
  • Renewable energy
  • Evaluating new farm enterprises


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