Victoria Knapp

Extension Ecommerce, MU Extension

4 Whitten Hall
Columbia, MO 65211-0001


Victoria is a content management system (CMS) specialist on the Nexus@Mizzou team, which is responsible for developing the new MU Extension website. Fueled by several powerful technology platforms — Magneto, Hawksearch, Dotdigital, Canvas and Cvent — the new site provides customers with a web experience unparalleled by any other state’s extension program. Through its customer-focused design, it quickly connects people with credible information, relevant learning opportunities, expert services and quality educational products.

As a Nexus team member, Victoria serves on various conversion teams to move extension programs onto the new website. She is the team’s consultant on publications and articles, and a subject matter expert on the Canvas-Magento interface. In addition, in July 2018 she earned Dotmailer (now Dotdigital) certification so she could support extension’s expanding e-marketing efforts.

Victoria Knapp joined MU Extension in October 2009 as a senior editor of publications. In July 2017, she was reassigned to the Nexus@Mizzou team, where she performs an integral role in building the new website.

Just before joining extension, Victoria had been the editor and webmaster for continuing education (CE) at the University of Missouri–St. Louis for five years. During part of that time, she also served as the interim manager of the CE marketing department.

Victoria has also served as a curriculum developer for UMSL’s noncredit computer-training program, the managing editor of a magazine that connected crafters and computers, and an editor of educational materials for hospital patients.

Victoria has a master’s degree in communication from the University of Missouri–St. Louis and a bachelor of journalism degree from the Missouri School of Journalism, here at Mizzou. She was a professional editor from 1993 through 2018. An avid self-directed learner, she taught herself desktop publishing in the mid-1980s and HTML in the early 1990s. About a decade later, she completed a Chancellor’s Certificate on the Computer at UMSL. Her long-time interest in computer technologies serves her well in her current position on the Nexus team.