On-Target Media Relations for Police and Fire Services Seminar
Police and Fire Chiefs/Sheriffs, Command Officers, or individuals assigned to Media Relations and PIO duties attending this program will develop the skills necessary to build a positive and professional public image of their agency. Program participants will gain practical experience in preparing for and delivery of departmental information at press conferences and media interviews in a variety of simulated "Breaking News Events" i.e. major crime events, fires/natural disasters, and terrorist acts.
Topics will include:
- Development of Media Policies
- Media Relations
- Pre-Planning Interviews
- Media Traps
- Challenges of Television News
- What is News?
- Crisis Communications
- Freedom of Information
- Social Media/Messages/Technology
- Rules of Pre-Trial Publicity
- What Reporters Want to Know in a Crisis
- Changing Details in a Crisis/Getting Out the Good News
- Importance of Knowing Your Media Market
- Holding Reporters Accountable
- Reacting to Web/Blog Comments
- Tips on Improving Media Relationships
- Future for PIO's/Police Media Challenges
Ross Rice is a 30-year veteran of the FBI who served as a Public Affairs Director and Spokesman for the Chicago office. He has provided instruction to the FBI's National Academy, Illinois State Police, Chicago Police Department and local law enforcement in Illinois, Indiana and Wisconsin.
Ross has handled press response for numerous high profile events, including the indictment and trial of former Illinois Governor George Ryan, the "Family Secrets" organized crime investigation, the arrest and trial of former Illinois Governor Rod Blagojevich and several international terrorism investigations.
He serves as a Safety and Security Analyst for CBS News in Chicago and does private media consulting.
POST CEUs = 8
Legal Studies - 1 hour
Technical Studies - 4 hours
Interpersonal Perspectives - 2 hours
Skill Development - 1 hours
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Event date: Feb. 18, 2019 - Feb. 22, 2019
Event time: 7:30 am - 5:00 pm
Event date: March 19, 2019
Event time: 8:00 am - 5:00 pm
Event date: March 25, 2019 - March 26, 2019
Event time: 8:00 am - 4:00 pm