Engineering Entrepreneurship Series

  • Format: online
    $200.00
This self-paced course series will coach you through the entrepreneurial process related to new product development and innovation. Through these modules, you will learn important skills like customer discovery, market research and how to obtain funding, all of which are important if you want your idea to reach the market. Materials focus on the best practices in each of these areas and explain how to clearly articulate the value of your product. With these skills, you will be better equipped to explain your innovation, attract investors, and convert your product idea into a real business. Topics covered in this course include the business model canvas, customer discovery, value propositions, product/market fit, funding opportunities and secondary market research.

Engineering Entrepreneurship Series

Syllabus

Your Instructor

This course is unique because instead of just having one instructor, you will receive guidance from several leaders in the entrepreneurial space. Lectures feature experts in technology development, market research, fundraising, and more. Explore topics from different perspectives and take advantage of this diverse collection of information.

In order to provide the best guidance, the course is officially instructed by a team of business development advisors and graduate-level business students. Having this diverse set of expertise allows us to provide you with the best answers for questions about your specific business. Members of the team have had experience working with all kinds of entrepreneurs, from experienced to beginners in all sorts of industries. We are here to help you on your entrepreneurial journey and we want to accelerate your success!

If you have any questions regarding the course or content, please follow the instructions in the Course Communications section below to contact your instructor team. Please use the Discussion or Canvas Inbox feature as your primary method of communication; however, if you need to reach instructors directly, you may email the team at:

tech-series@missouri.edu 

Assessments and Grading

QUIZZES

After completing all other parts of each module, you will test your knowledge by completing the Quiz at the end of each module. Quizzes may cover any material from any part of the associated module (e.g. Pre-Work, Slides, Video, etc.) and are required to advance in the course. These are meant to serve as individual feedback and will not be recorded in any academic records.

However, one must score at least a 3/5 on each quiz in order to advance to the next module. Upon completing the course, participants are eligible to receive a Certificate of Completion (see Course Certification section). You have an unlimited number of attempts to pass each quiz and feedback is provided after each attempt.

SURVEYS

The Pre and Post-Course Surveys are our chance to understand more about you and your business, idea or invention. Completion of the surveys is required to complete the course and simple grade for completion will be recorded for each survey. See the below section Pre and Post-Course Surveys for more information.

It should be noted that the Engineering Entrepreneurship Series is an educational, self-paced course completed through the University of Missouri Extension, not the University of Missouri. Therefore:

  • THIS COURSE CARRIES NO ACADEMIC CREDIT FOR ANY UNIVERSITY DEGREE PROGRAM
  • PERFORMANCE IN THIS COURSE WILL NOT BE REFLECTED IN ANY ACADEMIC RECORDS

Technical Requirements

Because this course is offered online, access to a computer and sufficient internet is imperative to participate in the course.  Please see the recommended specifications below.  Using a personal computer or laptop is recommended; however, if this is not possible, identify a place where you could access a public computer (e.g. public library).  The Ellis Library on the University of Missouri Columbia campus, also, has computers available for University students, faculty, and even guests.  Please see their Visitor Guidelines. for more information on how to access library computers.  Mobile access is not recommended, as access to certain documents and content may be unavailable.

Minimum Computer Requirements:

  • Screen Size
    • Canvas is best viewed at a minimum resolution of 800x600. If you want to view Canvas on a device with a smaller screen, we recommend using the Canvas mobile app.
  • Operating Systems
    • Windows 7 and newer
    • Mac OSX 10.6 and newer
    • Linux - chromeOS
  • Computer Speed and Processor
    • Use a computer 5 years old or newer when possible
    • 1GB of RAM
    • 2GHz processor
  • Internet Speed
    • Along with compatibility and web standards, Canvas has been carefully crafted to accommodate low bandwidth environments.
    • Minimum of 512 kbps

 

Access to and use of the Canvas learning platform is, also, necessary.  For the best user experience, we recommend using  Google Chrome (63/64) as your browser.  Canvas works well with many mobile devices and also supports a mobile app, although using a computer is recommended. See Getting Started with Canvas for short tutorial videos and app download instructions.

You can find more technical requirement information on the Canvas website.

For technical questions or issues, please contact  Customer Support.

Course Description

This self-paced course is geared toward entrepreneurs and engineers seeking to convert their product into a business. Material covered in the course will coach individuals through the entrepreneurial process related to new product development and innovation.  Over a series of seven modules, you will learn basic methodologies that define the initial research process needed to validate new product ideas and attract investment. By the end of the course, you will be familiar critical topics like business models, value proposition, customer discovery, product-market fit, and market research, in addition to knowing how to target fundraising opportunities that can make development possible.

The course is conducted entirely online. You are not required to be on campus to complete any portion of it. You will be able to access the course and provided materials through the University of Missouri’s online learning platform, CANVAS.

Required Course Materials

TEXTBOOK

Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith published by Wiley ISBN 13: 9781118968055

A brief overview of the textbook can be viewed HERE.

Click the following link to purchase the text via AMAZON.

*NOTE: It is strongly suggested that participants obtain and read the above text, although it is not absolutely required.  The text contains valuable examples and in-depth explanations for concepts discussed in the course; however, most of the relevant material will, also, be provided in the lesson slides, videos, and additional resources.

LESSON SLIDES AND VIDEOS:

This is the primary content for the course. Every module contains Lesson Slides (PowerPoint file) and a Video that covers the corresponding topic.  Videos may cover material both in the Lesson Slides and beyond. You can find additional slides and materials in the Additional Reading, Handouts and Resources section of each module.

ADDITIONAL READINGS, HANDOUTS AND RESOURCES:

This course will utilize many additional resources including articles, additional texts, websites, and other online courses.  Required resources are provided for you under the Pre-Work and Additional Readings, Handouts and Resources section of each module.  Suggested additional resources are for you to explore as you wish

STRATEGYZER™ MATERIALS:

Every module consists of activities that require templates from Strategyzer™. They can be obtained in the Strategyzer™ tab of each module.

COMPUTER REQUIREMENTS

You will need to have access to a computer, an up-to-date browser/operating system and some additional software in order to participate in this course. Most of the documents in this course will be available to you via web-link, PDF documents and MS PowerPoint files. If you do not have Adobe Acrobat Reader software on your computer, please download it by going to http://get.adobe.com/reader/.

Course Objectives

The objective of this course is to prepare the learner with the skills they need to start turning their product into a business. Modules explore best practices to help participants identify the value propositions, discover the customers for their product, find a market fit, conduct secondary market research, and pitch to potential investors.

Instructional materials and resources utilized in the course will provide a fundamental understanding of the entrepreneurial process. The course begins with customer identification and covers the process up through attracting initial investment. This course series consists of seven modules, focusing on the following topic areas:

MODULE 1: Business Model Canvas
MODULE 2: Customer Discovery
MODULE 3: Value Proposition
MODULE 4: Product/Market fit
MODULE 5: SBIR/STTR Grant Overview
MODULE 6: How to Pitch to Investors
MODULE 7: Secondary Market Research

Students will need to progress through these modules in order.  Later modules will unlock as you complete the previous sections.  In order to advance, you must score at least a 3/5 on each module quiz.

Pre and Post-Course Surveys

The Pre and Post-Course Surveys are our chance to understand more about you and your business, idea or invention. We also use the Post-Course Survey to gather feedback and make improvements to the course. Your participation is crucial and responses will not impact any aspects of the course, academic performance, or SBDC services you might receive. A score will be recorded for completion purposes only and all feedback questions are recorded anonymously.

The Pre-Course Survey should be filled out prior to starting the course, and the Post-Course Survey should be filled out after completing all course modules, quizzes, and assignments. ­

Course Organization

Each module may include the following components:

OVERVIEW AND KEY TOPICS

These sections provide an introduction to the topic covered in the module, as well as key topics or questions you will cover as you complete the lesson.

ACTIVITIES

This section is an outline of items to complete for each module.

PRE-WORK

This section contains material outside of what is covered in the lesson or in the text. It is best to view and complete all Pre-Work materials prior to viewing the lesson for each module.

LESSON SLIDES AND VIDEO

This is the core content for the course. Lesson Slides are intended to serve as your primary educational resource; however, each module contains an accompanying Video to further reinforce topics.  Complete this portion of the module after Pre-Work and before the Quiz.

ADDITIONAL RESOURCES

This section contains material outside of what is covered in the lesson or in the text. It suggested to review all additional materials in parallel with Pre-Work and the lesson, but before taking the Quiz for each module.

STRATEGYZER™ MATERIALS

All the required templates and materials from Strategyzer™ can be found in this section.

QUIZ

After completing all other parts of the module, test your knowledge by completing the Quiz at the end of each module. These are meant to serve as individual feedback and will not be recorded in any academic records. However, one must score at least a 3/5 on each quiz in order to advance to the next module.  Upon completing the course, participants are eligible to receive a Certificate of Completion (see “Course Certification” section).

Course Communications

ANNOUNCEMENTS

Communication from your instructor will be posted to on CANVAS on a regular basis. Announcements will always appear in the Announcements tab for the course, but can also show up on your CANVAS dashboard or be sent to you directly through email, depending on your notification settings in CANVAS. Please make certain to check announcements regularly, as they will contain important information about upcoming deadlines, projects or class concerns.

MESSAGING/EMAIL

This course will utilize the Conversation feature, accessible under the “Inbox” button (located on the left side Canvas menu) to send an email for private messages. To read replies, you may check your messages directly in your CANVAS Inbox, or you can set notifications to your preferred method of contact. As with Announcements, please check your messages frequently.

When drafting messages, please use the following protocol:

  • Put a subject in the subject box that describes the email content with your name, week number and message subject (e.g. YOURNAME_WK2_QUIZ).
  • Send email only to Conversations through CANVAS and not to instructor’s personal email account.
  • Do not send private messages asking general information about the class. Please post these in the “Question Forum”, found under the Discussion
  • Do not submit your assignments or quizzes by private message. Please use the proper, indicated submission channels.

QUESTIONS

In an online course, it perfectly is normal to have many questions about things that relate to the class, such as clarification with assignments, assessments, or course material. Please post these in the “Question Forum” which you can access by clicking the Discussion tab in the course navigation links. This is an open forum, and you are encouraged to give answers and help each other.

If you need to contact an instructor directly, please use the following email address for the current course instructor:  

tech-series@missouri.edu 

Course Assignments

PRE-WORK

This section contains material outside of what is covered in the lesson or in the text. Participants should complete all Pre-Work materials prior to viewing the lesson for each module.

QUIZZES

After the end of each module, you will test your skills by completing a quiz. The quiz is created to enhance your understanding of the subject matter and does not carry any academic credit.  However, one must score at least a 3/5 on each quiz in order to advance to the next module.  Upon completing the course, participants are eligible to receive a Certificate of Completion (see “Course Certification” section).

Additional Readings, Handouts and Resources

It is recommended to view this section before and after completion of the material for each module. Additional readings are available with every module in the ‘Additional reading, Handouts and Resources’ section of each module. It also has some resource for pre-work, handouts and outside material helpful to the learner during the completion of this course.

STRATEGYZER™ RESOURCES

Throughout the course, you will be using several templates and other resources from Strategyzer™, the makers of Value Proposition Design.  You will find all of these materials in the Strategyzer™ portion of each module.  Make sure to utilize these templates while completing each module, but don’t forget these are tools you should take beyond the modules and apply them to your own products or innovations.

**The Strategyzer™ materials utilized in this course are designed by Business Model Foundry AG, the makers of Business Model Canvas and Strategyzer™.  This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.  To view a copy of this license, visit:  

https://creativecommons.org/licenses/by-sa/3.0/

Course Certification

The Engineering Entrepreneurship Series is an educational, self-paced course completed through the University of Missouri Extension, not the University of Missouri.  Therefore:

  • THIS COURSE CARRIES NO ACADEMIC CREDIT FOR ANY UNIVERSITY DEGREE PROGRAM
  • PERFORMANCE IN THIS COURSE WILL NOT BE REFLECTED IN ANY ACADEMIC RECORDS

However, all participants in the course are eligible to receive a Certificate of Completion, certifying that you have completed the course with the highest of standards.

Upon completion of the Post-Course Survey, the Course Certification module will unlock.  On this page, you may follow the link to view and print your Certificate of Completion. Once obtained, you are also free to list the certification in any personal resumes or CV’s.

To receive the Course Certificate, participants must:

  • Complete all course modules, including all lessons and Pre-Work
  • Pass all Quizzes with a score of at least 3/5
  • Complete any additional assignments required by your instructor

Academic Integrity

Academic integrity is fundamental to the activities and principles of a university. All members of the academic community must be confident that each person's work has been responsibly and honorably acquired, developed and presented. Any effort to gain an advantage not given to all students is dishonest whether or not the effort is successful. The academic community regards breaches of the academic integrity rules as extremely serious matters.

Statement on academic integrity

Intellectual Pluralism

The university community welcomes intellectual diversity and respects student rights. Students who have questions or concerns about the atmosphere in this class, including respect for diverse opinions, may contact the departmental chair or divisional director, the director of the Office of Academic Integrity, or the MU Office for Civil Rights and Title IX.

Statement on intellectual pluralism

Intellectual Property Notice

All course materials, including but not limited to the syllabus, course assignments, study guides, lesson materials, online lecture videos and content, and course packs, are the property of the instructor and the University of Missouri Extension and may not be shared online or distributed in any manner to others.

Students are prohibited from posting course materials or notes online and from selling notes to or being paid for taking notes by any person or commercial firm without the express written permission of the professor teaching this course. Doing so will constitute both an academic integrity violation and a copyright violation. Violations of copyright laws could subject you to civil penalties and criminal liability. Violations of academic integrity may subject you to disciplinary action under University policies.

Executive Order No. 38 — Academic Inquiry, Course Discussion, and Privacy

Faculty allowing recording

University of Missouri System Executive Order No. 38 lays out principles regarding the sanctity of classroom discussions at the university. The policy is described fully in section 200.015 of the Collected Rules and Regulations. In this class, students may make audio or video recordings of course activity unless specifically prohibited by the faculty member. However, the redistribution of audio or video recordings of statements or comments from the course to individuals who are not students in the course is prohibited without the express permission of the faculty member and of any students who are recorded. Students found to have violated this policy are subject to discipline in accordance with provisions of section 200.020 of the Collected Rules and Regulations of the University of Missouri pertaining to student conduct matters.

Faculty not allowing recording

University of Missouri System Executive Order No. 38 lays out principles regarding the sanctity of classroom discussions at the university. The policy is described fully in section 200.015 of the Collected Rules and Regulations. In this class, students may not make audio or video recordings of course activity, except students permitted to record as an accommodation under section 240.040 of the Collected Rules. All other students who record and/or distribute audio or video recordings of class activity are subject to discipline in accordance with provisions of section 200.020 of the Collected Rules and Regulations of the University of Missouri pertaining to student conduct matters.

Those students who are permitted to record are not permitted to redistribute audio or video recordings of statements or comments from the course to individuals who are not students in the course without the express permission of the faculty member and of any students who are recorded. Students found to have violated this policy are subject to discipline in accordance with provisions of section 200.020 of the Collected Rules and Regulations of the University of Missouri pertaining to student conduct matters.

Accommodations

If you anticipate barriers related to the format or requirements of this course, or if disability-related accommodations are necessary (for example, extended time on exams, materials in an alternate format), please notify your instructor or contact Customer Support