Stock Healthy, Shop Healthy: Starter Kit

To inquire about price and to order your starter kit, email Deb Taylor, MU Extension Publications.

To customize your order or to get more information, contact Kara Lubischer. Please note that there is an added expense to customize your order for your state or organization.

Kara Lubischer
Community Development Specialist

Starter kitStock Healthy, Shop Healthy is a comprehensive, community-based program that allows communities to improve access to healthy, affordable foods by working with a small food retailer. Millions of Americans have limited access to a supermarket, which means they must rely on fast-food restaurants, gas stations and corner stores to feed themselves and their families. People who have better access to supermarkets are more likely to eat more fruits and vegetables and less likely to be overweight or obese.

Stock Healthy, Shop Healthy toolkits and resources will guide any community through a unique approach to increasing access to healthy foods that addresses both supply and demand by engaging small food retailers and community members. This starter kit contains all the items you will need to begin your strategy for partnering with your community's small food retailers and promoting healthy eating through nutrition education opportunities and practices.

Contents

Each starter kit contains the following materials:

Cover of Community Toolkit

Community Toolkit (DM201)

Provides community groups with ideas and a plan for increasing both supply and demand. 52 pages. Quantity: 1

Provides helpful strategies for:

  • Forming a community network.
  • Partnering with and promoting a store.
  • Providing community outreach and education.
  • Building community demand for healthful foods.
Cover of Retailer Toolkit

Retailer Toolkit (DM202)

Ideas on how the retailer and community partners can work together to increase consumer demand and to increase the amount of healthy foods sold. 42 pages. Quantity: 1

Provides:

  • Information on healthful food items.
  • Guidelines for handling and storing produce.
  • Tips for displaying and merchandising healthy inventory.
  • Strategies for profiting from healthy food sales.
  • Ideas for promotion and marketing.
Cover of Evaluation Toolkit

Program evaluation toolkit (DM266)

Helps you determine the success of your program. 14 pages. Quantity: 1

We stock healthy sign

We stock healthy… (DM241)

8.5 x 11 laminated sign. Quantity: 3

  • This poster is available separately as an 11 x 17 or 24 x 36, not laminated, printed on heavy coated paper stock.
  • Where to place: Behind checkout counter, above fresh produce cooler or over display of healthy foods at the end of aisle.
  • Why it works: Draws attention to healthy food section.
  • Also available in Spanish, DMS241.
We stock healthy window cling

We stock healthy… (DM238)

4 x 6 front door window cling. Quantity: 2

  • Where to place: On the front door or a front display window.
  • Why it works: Lets customers know you offer healthy foods as they walk by or into the store.
  • Also available in Spanish, DMS238.
Fruits and veggies in this cooler window cling

Fruits and veggies in this cooler (DM237)

Cooler cling. Quantity: 2

  • Where to place: On or near cooler where fresh fruit and vegetables are stored.
  • Why it works: Draws attention to fresh fruits and vegetables, which is especially important if they are kept in a closed cooler.
  • Also available in Spanish, DMS237.
Apple sign

How about an apple for dessert (DM235)

8.5 x 5.5 laminated sign. Quantity: 2

  • Where to place: In deli or prepared-food ordering area.
  • Why it works: Promotes healthy foods available in deli. In many stores deli or prepared foods are best sellers.
  • Also available in Spanish, DMS235.
Banana vs. candy bar shelf talker

Banana vs. candy bar large shelf-talker (DM246)

Folds to 5 x 3 inches, laminated large shelf-talker. Quantity: 2

  • Where to place: By checkout, candy bars or banana display.
  • Why it works: Explains that a banana costs less than a candy bar, making it a better buy.
  • Also available in Spanish, DMS246.
Baked chips shelf talker

Baked chips large shelf-talker (DM245)

Folds to 5 x 3 inches, laminated large shelf-talker. Quantity: 2

  • Where to place: On display or shelf of baked chips.
  • Why it works: Points out why baked chips are a healthy choice: fewer calories, but same crunch as fried.
  • Also available in Spanish, DMS245.
Shelf talkers

Shelf talkers (DM247)

Laminated cards fold to 3.625 x 2.5 inches. Quantity: 2 sets of 21 different shelf talkers

  • Where to place: On shelf directly under healthy item pictured or mentioned.
  • Why it works: Provides health benefit information and may influence a customer's buying decision.
  • Also available in Spanish, DMS247.
Fruit cups shelf talkers

Fruit cups shelf talkers (DM295)

Laminated cards fold to 3.625 x 2.5 inches. Quantity: 1 set of 10 different shelf talkers

  • Where to place: On shelf directly under healthy item pictured or mentioned.
  • Why it works: Provides health benefit information and may influence a customer's buying decision.
Recipe cards

Recipe cards (DM203)

5 x 3 cards. Quantity: 25 recipe cards of each of the 24 recipes

  • Hand out recipe cards featuring healthy or perishable ingredients. Place the recipes with a display of the ingredients you carry in your store.
  • Also available in Spanish, DMS203 (Sets of 8 recipe cards).
Milk loyalty card program sign

Milk loyalty card program sign (DM231)

8.5 x 11 laminated sign. Quantity: 3

  • Where to place: By checkout or near milk or fresh produce coolers and displays.
  • Why it works: Explains how to earn a free item by buying 10 items and getting a loyalty card punched or stamped each time.
  • Also available in Spanish, DMS231.
Fresh Produce loyalty card program sign

Fresh produce loyalty card program sign (DM229)

8.5 x 11 laminated sign. Quantity: 3

  • Where to place: By checkout or near milk or fresh produce coolers and displays.
  • Why it works: Explains how to earn a free item by buying 10 items and getting a loyalty card punched or stamped each time.
  • Also available in Spanish, DMS229.
Milk loyalty cards

Milk loyalty cards (DM230)

3.5 x 2 punch cards. Quantity: 100

  • Reward customers for making healthy purchases with a low-fat milk loyalty card that gives them a free item after buying 10.
  • Also available in Spanish, DMS230.
Fresh produce loyalty cards

Fresh produce loyalty cards (DM228)

3.5 x 2 punch cards. Quantity: 100

  • Reward customers for making healthy purchases with a fresh produce loyalty card that gives them a free item after buying 10.
  • Also available in Spanish, DMS228.
Free tastes tent card

Free tastes (DM242)

11 x 8.5 laminated tent card. Quantity: 3

  • Where to place: On counter or table where food samples are offered.
  • Why it works: Encourages customers to taste samples of healthy foods or recipes made from healthy ingredients to encourage sales. People love to sample.
  • Also available in Spanish, DMS242.
Free fruit for kids sign

Free fruit for kids sign (DM242)

11 x 8.5 laminated sign. Quantity: 1

  • Where to place: By produce cooler and displays.
  • Why it works: Explains that kids may have a piece of free fruit while shopping with parents.
Suggestions cards

Suggestions cards (DM244)

Quantity: 2 pads of 50 cards per pad

 

Customer feedback postcards (DM243)

Quantity: 100 postcards

Door hangers

Door hangers (DM233)

4 x 9. Quantity: 1. You can also order a set of 100 door hangers.

  • Where to place: In customers' hands or on doors of nearby homes and businesses.
  • Why it works: Lets customers and potential customers know about changes in store's offerings.
Stock Healthy sticker

Stock Healthy stickers (DM269)

3-inch round stickers. Quantity: 1 roll of 100 stickers

Stock Healthy apron

Stock Healthy apron (DM272)

Apron. Quantity: 1. You may add your organization or store’s logo to the apron by contacting Debra Taylor, MU Extension Publications. The logo and wordmark are registered trademarks.

Grocery tote bag

Stock Healthy tote bag (DM273)

Grocery tote bag. Quantity: 1. You may add your organization or store’s logo to the tote bag by contacting Debra Taylor, MU Extension Publications. The logo and wordmark are registered trademarks.

For more information, see http://extension.missouri.edu/stockhealthy

Topics

  • Classes
  • Community
  • Convenience store
  • Corner store
  • Food access
  • Fresh produce
  • Healthy corner store
  • Healthy food
  • Healthy food access
  • Healthy retail
  • Healthy retailer
  • Marketing materials
  • Neighborhood
  • Network
  • Nutrition education
  • Partners
  • Produce
  • Rural grocery store
  • Selling healthy food
  • Signs
  • Small food retailer
  • Stakeholders
  • Youth