Stock Healthy, Shop Healthy: Retailer Toolkit

Editor's note
This publication can be customized with your organization's logo on the front cover. Email Debra Taylor, MU Extension Publications, for a price quote.

Get the PDFKara Lubischer, Community Development Specialist; Bob Ray and Karen Carty, Washington Ave Post Owners in St. Louis, MO; Linda Rellergert, former Nutrition and Health Education Specialist; Mary Wissmann, former Nutrition and Health Education Specialist

Stock Healthy, Shop Healthy is a comprehensive, community-based program that allows communities to improve access to healthy, affordable foods by working with a small food retailer. Stock Healthy, Shop Healthy toolkits and resources will guide any community through a unique approach to increasing access to healthy foods that addresses both supply and demand by engaging small food retailers and community members.

Food retailers of all sizes can play an important role in improving access to healthy foods in rural and urban communities. The Stock Healthy, Shop Healthy: Retailer Toolkit provides ideas on how the retailer and community partners can work together to increase customer demand and to increase the amount of healthy foods sold. Use the “tools” available in the Retailer Toolkit that are most appropriate for your store’s capacity and customer base. To make this work easier, University of Missouri Extension created the companion Stock Healthy, Shop Healthy: Community Toolkit.

The retailer toolkit can help you as a small food retailer to:

  • Identify goals and strategies for increasing sales of healthy foods
  • Strategically price and display healthy foods
  • Promote and market healthy foods in your community
  • Attract and keep loyal customers
  • Build partnerships with community organizations that will support your efforts and promote your store

For more information, see



  • Classes
  • Community
  • Convenience store
  • Corner store
  • Food access
  • Fresh produce
  • Healthy corner store
  • Healthy food
  • Healthy food access
  • Healthy retail
  • Healthy retailer
  • Marketing materials
  • Neighborhood
  • Network
  • Nutrition education
  • Partners
  • Produce
  • Rural grocery store
  • Selling healthy food
  • Signs
  • Small food retailer
  • Stakeholders
  • Youth


  • 42 pages