Stock Healthy, Shop Healthy: Community Toolkit

Editor's note
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Get the PDFKara K. Lubischer
Community Development Specialist

Stock Healthy, Shop Healthy is a comprehensive, community-based program that allows communities to improve access to healthy, affordable foods by working with a small food retailer. Millions of Americans have limited access to a supermarket, which means they must rely on fast-food restaurants, gas stations and corner stores to feed themselves and their families. People who have better access to supermarkets are more likely to eat more fruits and vegetables and less likely to be overweight or obese.

Stock Healthy, Shop Healthy toolkits and resources will guide any community through a unique approach to increasing access to healthy foods that addresses both supply and demand by engaging small food retailers and community members.

The most effective strategy for addressing healthy foods is twofold. It involves partnering with local retailers (supply) and educating community residents (demand). Residents need to be informed that healthy, affordable foods are now available at a local store and educated on how to properly prepare them and incorporate healthy eating into their lifestyle. The Stock Healthy, Shop Healthy: Community Toolkit provides community groups with ideas and a plan for increasing both supply and demand. Retailers need to be encouraged to improve the quality and type of healthy, affordable foods they stock, and supported in their efforts to do so. The community toolkit includes helpful strategies for forming a community network, partnering with and promoting a store, providing community outreach and education, and building community demand for healthful foods.

The combined ideas in the toolkits constitute a full-scale healthy small food retailer program. Not all communities or stores will be ready or able to implement them all. Community leaders should customize their plans to meet specific, local needs to ensure that the retailer becomes a partner in improving the community’s health. To gain a better understanding of what it takes to increase healthy food inventory, check out the Stock Healthy, Shop Healthy: Retailer Toolkit.

For more information, see



  • Classes
  • Community
  • Convenience store
  • Corner store
  • Food access
  • Fresh produce
  • Healthy corner store
  • Healthy food
  • Healthy food access
  • Healthy retail
  • Healthy retailer
  • Marketing materials
  • Neighborhood
  • Network
  • Nutrition education
  • Partners
  • Produce
  • Rural grocery store
  • Selling healthy food
  • Signs
  • Small food retailer
  • Stakeholders
  • Youth


  • 52 pages